cre·a·tive ex·change   noun, verb                                                                                                                                                      

1.  A process in advertising where information is exchanged between two entities (i.e. client and creative expert) and a purpose, vision, or objective is defined and then accomplished through a creative manifestation.   2.  The meeting and exchange of creativity between vision and channel.   3.  The process of aspiring to reach a goal through creative means, including graphic design, copywriting, public relations and marketing, for a variety of channels such as print, web, large format, etc.   4.  A meeting of minds.