cre·a·tive ex·change noun, verb
1. A process in advertising where information is exchanged between two entities (i.e. client and creative expert) and a purpose, vision, or objective is defined and then accomplished through a creative manifestation. 2. The meeting and exchange of creativity between vision and channel. 3. The process of aspiring to reach a goal through creative means, including graphic design, copywriting, public relations and marketing, for a variety of channels such as print, web, large format, etc. 4. A meeting of minds.